TRULY INDIAN

Truly Indian, part of the ADF Foods family, is a fourth-generation, family-owned brand founded in 1932 in Mumbai. Their mission: to share authentic Indian flavors globally through a range of frozen snacks, ready-to-eat meals, and cooking sauces.

The Ask: Truly Indian faced the challenge of standing out in a crowded market and making authentic Indian cuisine feel approachable to new audiences. Many consumers saw Indian food as complicated or reserved for special occasions, missing out on the everyday joy and convenience Truly Indian offers.

SERVICES

CREATIVE DIRECTION

BRAND STORYTELLING

SOCIAL MEDIA MANAGEMENT

INFLUENCER MARKETING

CONTENT CALENDAR

SOCIAL GRAPHICS

UGC VIDEOS

VIDEO PRODUCTION

PHOTO PRODUCTION

TALENT MANAGEMENT

OUR approach

We partnered with Truly Indian to change that narrative. Through carefully curated influencer collaborations, we showcased their ready-to-eat meals and vibrant cooking sauces in real-life moments, weeknight dinners, family gatherings, and spontaneous snacks. Our team produced elevated photos and graphics that captured the beauty and simplicity of Indian flavors, making each product feel both aspirational and totally accessible.

By blending influencer storytelling, authentic customer moments, and educational videos, we helped audiences see how Truly Indian could easily fit into their routines, sparking curiosity, confidence, and a sense of community around the brand.