Social Media Marketing for CPG & DTC Brands

Strategy-led social media marketing for CPG & DTC brands, scroll-stopping content, consistent posting, and campaign support designed to build awareness, grow community, and turn attention into real customer action.

Beauty product photography of Blemish Breakthrough Acne Calming Water Cream against a clean blue background. - Elf Beauty
CPG product photography featuring assorted juice boxes and snack pouches arranged on a reflective surface - Once again
Open pink box containing a satin eye mask, a silk pillow case, and a scrunchie, with an inspirational quote on the inside of the lid.
Beverage lifestyle photography of a hand holding a Koia Chocolate Banana plant-based protein shake

A clear strategy. A consistent content engine. A brand people recognize.We don’t guess and we don’t “post to post.” We build a repeatable system that makes your brand easier to market every month.

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oUR EXPERTISE

Social Strategy
Organic UGC
Content creation
Influencer marketing
COMMUNITY MANAGEMENT
AD CREATIVES
Lifestyle product photography of a person sleeping in a bright bedroom beside a wooden nightstand and lamp.
Beverage product photography of iced matcha being poured over milk with pink tulips and matcha-making accessories
CPG product photography featuring organic cocoa and peanut protein powder styled on a kitchen counter.
CPG product photography of goodwipes / olipop Peaches & Cream flushable wipes styled with fresh peaches against a peach-toned background.
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A glass of iced coffee with milk, topped with whipped cream, and a gold spoon scooping more whipped cream.
Person placing a diaper on a small white puppy
Person holding a spoonful of peanut butter and a packet of Once Again organic peanut protein spread on a green exercise mat, with a sneaker, a blue and orange resistance band, and a green box of peanut protein spread nearby.
Smartphone with a pink floral patterned case, standing vertically on reflective surface, surrounded by tall dry grasses with blue sky and clouds in the background.
Close-up of a plate of Mexican rice garnished with cilantro, crumbled white cheese, and chopped cucumber and tomato.
Close-up of a glass filled with a dark beverage, ice cubes, and a foamy layer on top.
A hand pulling out a peach-flavored flushable wipe from a package labeled 'OliPop goodwipes Peaches & Cream.' Next to the package are two cans of OliPop Peaches & Cream soda, set against a shiny, copper-colored fabric background.
Truly Indian Video Production. UGC Content Creation. Social Media Management and Content Production. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand
Verb Energy Bar Product Photography. Social Media Management and Content Production. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand
Box of Once Again natural almond butter with 8 grams of plant protein, on a table with other products.
A salad in a white bowl containing cherry tomatoes, cucumber slices, shredded carrots, leafy greens, crumbled cheese, and a vinaigrette dressing. A hand is holding a small green packet of salad dressing above the bowl. A gold fork is resting on a pin
Stacks of peach and cream flavored wet wipes with peaches and peach slices floating around, reflected on a shiny surface with a pink cloudy sky background.
Woman with long dark hair holding a jar of sauce in one hand and a plate with two mini pizzas topped with cheese, herbs, and sauce in the other - Truly Indian
Pink shopping basket filled with cans of Aurolas latte drinks, including Classic Latte and Dirty Chai Latte, with a few bananas and strawberries inside - Laurel Coffee
A bottle of Loja vanilla bean plant-based shake on a blue surface with a white flower and vanilla beans next to it, set against a light blue background.

Stop-Motion

Videos

Photos

UGC

Influencer Management

Social Media

Stop-Motion Videos Photos UGC Influencer Management Social Media

Hear from our clients

  • “Their creative direction, and ability to bring our brand to life through clean, vibrant imagery made them an essential part of our content process.”

    Hero, Creative Director - Drink Koia

  • "Absolutely loved working with Sonia! Gorgeous photography and amazing execution on some complex food photography shots we had envisioned. Love the different formatting so that they were ready to use in ads, social, website etc. Quick turnarounds and amazing communication. Will definitely work with Sonia again!"

    Deirdre Kelly, Marketing Manager, Drink Cuppa

  • “From pre-production to the final product, everything was wonderful. Working with The Apricots Media was easy and smooth. They understood my vision and made it even better”

    Mary Anna, Owner, Partners & Grapes

Frequently Asked Questions

  • Absolutely. We love collaborating with in-house teams, whether it’s coordinating with your creative director or supporting your social media manager with fresh content and ideas.

  • Our social media management services include monthly content creation and scheduling, community engagement by responding to comments and messages, analytics and performance reporting, integration of influencer marketing, and regular content strategy updates based on data and trends.

  • We do both! Our team handles full content creation, including photography, stop-motion videos, Reels, and UGC, and combines it with account management, paid ads, and community engagement to deliver a complete social media solution.

  • Absolutely. We handle everything from influencer identification and outreach to gifting and paid campaign management. Our focus is on finding influencers who align with your brand values and can authentically connect with your target audience.

  • We do both! We can manage your Instagram, TikTok, and other social media platforms, including content creation, posting, scheduling, community management, and performance analysis. If you just need content, we can deliver that too.

  • Yes, we manage a variety of social media platforms, including Instagram, Facebook, and TikTok, tailoring our approach to where your audience spends their time. Together, we’ll identify the most impactful channels to reach and engage your target market, ensuring every post, Reel, or Story drives meaningful connection and measurable results.

  • We track metrics that matter: engagement, reach, website traffic, lead generation, and conversions. Every campaign includes transparent reporting and actionable insights, so you can see exactly how your content is performing and how it’s contributing to your business goals.

  • Yes! We create content for product launches, brand campaigns, and e-commerce platforms like Amazon. We also produce ads to be run on platforms like meta.

  • We specialize in working exclusively with product-focused brands in the health, wellness, and lifestyle niches. From supplements and skincare to food and beverages, our strategies are tailored to meet the unique needs of each client. If you’re a service provider or a SaaS company, we kindly recommend seeking an agency that aligns with your specific industry, as our expertise is dedicated to product-based businesses.