charlotte Social Media Agency

Person taking a photo of a breakfast meal with a smartphone at a table with various drinks, including orange and red beverages. Social Media Management and Content Production. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand

We’re The Apricots Media, a Charlotte-based creative force for ambitious CPG, restaurant, and consumer brands ready to break the mold. Forget cookie-cutter content: we craft scroll-stopping stories, cinematic visuals, and social campaigns that get people talking, and keep them coming back for more.

Stop-Motion

Videos

Photos

UGC

Influencer Management

Social Media

Stop-Motion Videos Photos UGC Influencer Management Social Media

Our Expertise

Strategy and Management

No guessing, just data-backed, audience-first plans. We build real relationships, not just numbers.

Social content creation

We craft high-quality social content that captures your brand’s personality, sparks engagement, and drives measurable results.

Analytics & Optimization

We track, tweak, and level up, so you always know what’s working. We keep your brand ahead of the curve (and the competition).

influencer & UGC

We handle influencer outreach, vetting, and management, plus UGC sourcing and production.

Our Client Industries

We specialize in working with:

  • CPG (Consumer Packaged Goods)

  • Restaurants & Hospitality

  • Food & Beverage

  • Ecommerce & DTC

Social Media Management and Content Production. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand
Photography for Casely. Social Media Management and Content Production. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand
Day One Photography. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand
Laurel's Coffee Photography. Social Media Management and Content Production. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand
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Photography for Liv Up. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand

HOW WE DO IT

Discovery & Strategy

We dive deep to understand your brand, audience, market, and business goals, uncovering insights that shape a winning social media strategy.

content planning

We create a strategic content roadmap with clear objectives, ensuring every post, Reel, or Story is purposeful and performance-driven.

creative production

Our team produces cinematic posts, Reels, TikToks, UGC, and Stories designed to capture attention and resonate with your audience.

execution & Engagement

Campaigns go live with real-time monitoring, audience engagement, and optimization to ensure maximum impact.

reporting and growth

Transparent reporting with actionable insights keeps you informed, while we continuously refine strategies to drive growth and results.

A person uses a laptop with analytics charts on the screen, beside a smartphone and a pair of glasses on a white desk. Social Media Management and Content Production. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brand
TALK TO US TO LEARN MORE

FAQs

  • Yes, we manage a variety of social media platforms, including Instagram, Facebook, and TikTok, tailoring our approach to where your audience spends their time. Together, we’ll identify the most impactful channels to reach and engage your target market, ensuring every post, Reel, or Story drives meaningful connection and measurable results.

  • We track metrics that matter: engagement, reach, website traffic, lead generation, and conversions. Every campaign includes transparent reporting and actionable insights, so you can see exactly how your content is performing and how it’s contributing to your business goals.

  • We do both! Our team handles full content creation, including photography, stop-motion videos, Reels, Stories, and UGC, and combines it with account management, paid ads, and community engagement to deliver a complete social media solution.

  • Yes! We create scalable, results-driven campaigns for businesses of all sizes. From local Charlotte startups to established global brands, we design strategies that maximize impact without wasting resources.