Influencer Marketing for CPG & DTC Brands

Influencer marketing isn’t just partnering with creators, it’s building trust at scale with the right voices for your brand. We plan and manage influencer campaigns for CPG/DTC brands that feel authentic, tell a clear story, and drive measurable results, from awareness and content creation to clicks, conversions, and repeat customers.

Stop-Motion

Videos

Photos

UGC

Influencer Management

Social Media

Stop-Motion Videos Photos UGC Influencer Management Social Media

OUR EXPERTISE

Influencer Strategy & Selection

Identify creators whose audience, voice, and content align perfectly with your brand.

Campaign Concept & Creative Integration

Develop campaigns that integrate influencers naturally and authentically into your brand narrative.

Content Production & Collaboration

Oversee influencer-generated content, including photos, Reels, TikToks, and Stories, ensuring quality, creativity, and consistency.

Performance Tracking & Analytics

Measure reach, engagement, clicks, and conversions, with transparent insights and recommendations to optimize results.

Trend & Viral Ideation

Leverage emerging trends and influencer content to create shareable, high-impact campaigns.

A hand holding a Koia Chocolate Banana protein shake bottle with a yellow and brown label, showing the flavor and protein content. Content Production for Koia. The Apricots Media. Social Media Agency for CPG, DTC and Hospitality brands.
TALK TO US TO LEARN MORE

 FAQs

  • Both! Micro-influencers (1K–100K followers) bring highly engaged audiences, while macro influencers provide broad reach. We design a balanced mix for your goals.

  • We handle everything, identification, outreach, onboarding, content coordination, and approvals.

  • By tracking reach, engagement, clicks, conversions, and ROI, with transparent reporting and actionable insights.

  • Every influencer is vetted for audience relevance, content quality, and brand alignment. We make sure collaborations feel authentic and reflect your brand’s voice.

  • Timelines vary based on campaign scope and influencer availability. On average, from strategy to live content, campaigns take 4–8 weeks, ensuring quality and impact.