about us

The Apricots Media - Social Media Agency for CPG, DTC and Hospitality

WE help brands share their story, engage their audience, and grow with purpose

We combine thoughtful strategy, authentic content, and social media expertise to create campaigns that resonate and deliver measurable results.

We understand the challenges of standing out in a crowded digital landscape. When campaigns don’t connect, engagement stalls, and growth feels slow, that’s where we step in. Every post, story, and campaign is designed to cut through the clutter and make an impact. Based in Charlotte, NC, and working with brands globally, we focus on clarity, creativity, and results, helping brands be seen, heard, and remembered.

If your content or strategies aren’t performing as you’d hoped, we can help turn things around and make your brand impossible to overlook.

Stop-Motion

Videography

Photography

UGC

Ad Creatives

Social Media

Stop-Motion Videography Photography UGC Ad Creatives Social Media

Sonia Matcha. The Apricots Media Founder / CEO

Meet the lead, Sonia Matcha

Sonia Matcha is the CEO and Founder of The Apricots Media, where she helps brands turn ideas into campaigns that connect, engage, and grow. With a background in cinematography and movie production, paired with an MBA that shapes every strategic decision, she guides campaigns that not only look stunning but deliver measurable results, spark conversation, and turn followers into customers.

Under her leadership, campaigns move seamlessly from concept to execution, content becomes engagement, engagement becomes growth, and growth becomes measurable results. Every project reflects a commitment to authenticity, purpose, and impact, ensuring each brand voice stands out in a crowded digital world.