about us

WE help brands share their story, engage their audience, and grow with purpose

We combine thoughtful strategy, authentic content, and social media expertise to create campaigns that resonate and deliver measurable results.

We understand the challenges of standing out in a crowded digital landscape. When campaigns don’t connect, engagement stalls, and growth feels slow, that’s where we step in. Every post, story, and campaign is designed to cut through the clutter and make an impact. Based in Charlotte, NC, and working with brands globally, we focus on clarity, creativity, and results, helping brands be seen, heard, and remembered.

If your content or strategies aren’t performing as you’d hoped, we can help turn things around and make your brand impossible to overlook.

Stop-Motion

Videography

Photography

UGC

Ad Creatives

Social Media

Stop-Motion Videography Photography UGC Ad Creatives Social Media

Our Services

We don’t do boring videos. We make mini blockbusters for your brand, fast, clever, and shareable enough to make your followers say, “I need this in my life.” TikTok, Reels, website hero, it all comes out looking effortless, even if we sweat buckets behind the scenes.
We make photography that actually matters. Not stock shots, not generic layouts, images people remember, share, and talk about. Every frame is built to make your brand look unmistakably you, clever, and unignorable..
Posting isn’t enough. Your brand needs a personality, a pulse, and a sense of humor. We show up where your audience is, say the right things, and make your followers think, “Wow, these people get me.” Engagement? Check. Community? Check. Memes? Optional… but probably yes.
Influencers are like Tinder: swipe wrong, and it’s awkward. We only match you with the ones who actually get your brand. The result? Collabs that feel real, reach the right people, and don’t make anyone cringe.

Let's Work together

Meet the lead, Sonia Matcha

Sonia Matcha is the CEO and Founder of The Apricots Media, where she helps brands turn ideas into campaigns that connect, engage, and grow. With a background in cinematography and movie production, paired with an MBA that shapes every strategic decision, she guides campaigns that not only look stunning but deliver measurable results, spark conversation, and turn followers into customers.

Under her leadership, campaigns move seamlessly from concept to execution, content becomes engagement, engagement becomes growth, and growth becomes measurable results. Every project reflects a commitment to authenticity, purpose, and impact, ensuring each brand voice stands out in a crowded digital world.