supergut
Supergut is a functional food brand built around the science of gut health, offering a line of high-fiber, low-sugar products designed to nourish the microbiome without sacrificing taste. Supergut has carved out a distinct space in the wellness market by making gut health feel accessible, modern, and genuinely craveable.
The ask: Supergut partnered with us to build a content library that could support both paid and organic campaigns across digital channels.
SERVICES
CREATIVE DIRECTION
FOOD & PROP STYLING
PHOTO PRODUCTION
UGC PRODUCTION
OUR approach
We developed a visual direction that leaned into the everyday moments where Supergut naturally fits, think recipe-driven scenes and relaxed lifestyle imagery that felt inviting, real, and full of personality. Rather than pushing conversion, the focus was on showing the product in context: in the kitchen, at the table, woven into routines that actually look like life. Each asset was crafted to feel warm and approachable, letting the product speak for itself through texture, color, and the kind of effortless moments that make people stop scrolling.
UGC Videos
Photos
