GoodWipes x OLipop
Goodwipes is a playful, personality-packed personal care brand known for making everyday hygiene feel fresh, fun, and unapologetically bold. In collaboration with OLIPOP, the better-for-you soda brand loved for its gut-friendly formulas and nostalgic flavor profiles, this campaign brought together two brands with distinct identities and a shared point of view: feeling good should look good, too.
The ask: Goodwipes and OLIPOP partnered with us to bring their collaborative campaign to life through a fresh set of visually striking assets for launch, PR, and digital use. They needed imagery that felt bold and scroll-stopping while still polished enough for hero moments across DTC, PR, and social.
SERVICES
CREATIVE DIRECTION
FOOD & PROP STYLING
PHOTO / GIF PRODUCTION
OUR approach
We developed a vibrant visual world inspired by a surreal, peach-toned dream state, one filled with glow, sparkle, softness, and a touch of disco. Using mirrors, seamless backdrops, pedestals, bathroom-inspired textures, water elements, and playful peach-forward props, we created a content library that felt both luxurious and cheeky. The imagery balanced bright color, negative space, harsh shadows, and ethereal styling to give the campaign a refreshing yet elevated beauty-editorial energy.hetic.
Photos
