LIV UP

LIV UP is a Brazilian food-tech company making healthy eating easier and more sustainable with chef-designed, ready-to-eat meals from fresh, local ingredients.

The ask: Stand out in a crowded market, grow brand awareness, and build a loyal online community by showcasing their farm-to-table values and driving engagement and conversions on social.

SERVICES

CREATIVE DIRECTION

FOOD & PROP STYLING

BRAND STORYTELLING

VIDEO PRODUCTION

PHOTO PRODUCTION

TALENT MANAGEMENT

SOCIAL MEDIA STRATEGY

BRAND PARTNERSHIPS

CONTENT CALENDAR

INFLUENCER MARKETING

OUR approach

Leveraged deep audience insights to understand what truly motivates Liv Up’s community, health, flavor, and sustainability. Crafted creative storytelling that brought Liv Up’s farm to table values to life, from showcasing real partnerships with local farmers to highlighting chef-driven recipes and the stories behind each meal. Executed a performance-driven social strategy, tailoring content for each platform and optimizing every campaign for engagement and conversion. Seasonal launches, chef collaborations, and behind-the-scenes content kept the brand top-of-mind and inspired followers to become loyal customers.