ELLO
Ello is a design-forward drinkware brand that transforms everyday hydration into a lifestyle statement. Known for their sleek glass tumblers, vibrant color drops, and modern silhouettes, Ello creates pieces that feel as good as they look. Their products seamlessly blend functionality with aesthetic appeal, making morning coffee, afternoon matcha, or daily water intake feel intentional and elevated.
The ask: Ello partnered with us to create fresh, lifestyle-driven assets for the launch of their newest Ava Glass Tumbler colorways, with a focus on vibrant, modern imagery that felt seamlessly woven into everyday rituals.
SERVICES
CREATIVE DIRECTION
FOOD & PROP STYLING
PHOTO PRODUCTION
OUR approach
We developed a lifestyle-driven visual direction centered around beverage rituals and real-life moments. By styling matcha pours and playful matcha shots, crafting cozy yet elevated coffee scenes, and designing bright, thoughtfully composed kitchen settings, we created imagery that felt both aspirational and attainable. Each scene was intentionally styled to highlight the clarity of the glass, the richness of the beverages, and the vibrancy of the new colorways. The result was a cohesive content library that brought energy, warmth, and modern elegance to Ello’s latest launch while reinforcing the brand’s signature aesthetic.
Photos
