Blissy is a luxury sleep and beauty brand best known for its 100% pure mulberry silk pillowcases. Designed to improve hair and skin health, these ultra-soft, hypoallergenic pillowcases help reduce frizz, prevent wrinkles, and regulate temperature for a cooler, more restorative night’s sleep.

The Ask: In a competitive beauty and wellness market, Blissy needed to stand out as the gold standard for sleep accessories, showcasing the tangible benefits of their silk pillowcases and positioning their products as must-haves for self-care enthusiasts and beauty lovers.